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Why Even Careful, Rational People Fall for Bad Deals — The Real Psychology of Buying
- August 2, 2026
- anchoring effect
- avoiding impulse purchases
- behavioral economics
- branding psychology
- cognitive biases in buying
- consumer psychology
- consumer rationality
- decision making psychology
- decoy effect
- how to maximize value
- how to negotiate better deals
- irrational consumer behavior
- loss aversion
- marketing manipulation tactics
- marketing tactics explained
- psychological pricing
- psychology of irrational buying
- rational buying decisions
- smart financial decisions
- value-based decision making
Elena kept a spreadsheet for everything. Every subscription, every grocery run, every irregular expense had a category, a running total, and a monthly review she never skipped. Her coworkers half-joked that she was the most financially disciplined person any of them knew — the one who paid off her car early, who negotiated her own […]
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